RESUME

Professional Summary

Out of the box thinker with a passion for creating meaningful events and marketing campaigns that align with business goals and yield high ROI. Eager to apply my management skills and creativity to produce interactive experiences that bring brands to life. Skilled in fast-paced and constantly changing business environments with the ability to manage multiple projects at a time.

Skills

Languages:

Hebrew (Fluent), English (Fluent), Spanish (Conversational), French (Beginner)

Software:

Microsoft Office, Adobe Photoshop, Google Workspace, OpenTable, Gather, Zoom, WebEx

Other:

Brand Experiences, Event Planning, Sponsorships, Brand Activations, Creativity, Time Management, Communication Skills, Curiosity, Willingness to learn, Leadership

Work Experience

07/2022

Senior Event Marketing Analyst, JPMorgan Chase

03/2022 – 06/2022

Recruitment Marketing Intern, Publicis Groupe

Served as the liaison between the Talent Acquisition and Marketing team to create campaigns that attract talent.
Conducted Market research and data maintenance to support the recruitment initiatives.
Collaborated with internal partners on creative brainstorming sessions.

04/2021 – 12/2021

Enterprise Sponsorship & Experiential Marketing Intern, Citizens

Led a team of 30 brand ambassadors at weekly activations and engaged with attendees to build brand reputation, enhance client relations, and target prospective clients.
Helped manage and execute a job fair with 40 companies and +1,100 attendees.
Collaborated with external partners to host a workout class with an Instagram influencer for 250 attendees.
Produced content for social media resulting in +30,000 reach and impressions.

03/2020 – 06/2022

Digital Marketing Specialist, OLYMPIA LIGHTING

Developed marketing content for product line using software such as Photoshop, Animate, and iMovie.
Redesigned the official company website using WordPress to increase UI (user-interaction) and compatibility.

06/2020 – 12/2020

Intern, SERV - Society for Event Planners: Restaurant Venues

Created and distributed digital marketing material through email and social campaigns, and web optimization.
Increased social media reach by 89% over three months by developing an omni-channel marketing strategy.

09/2019 – 12/2019

Event Sales Intern, BROADWAY HOSPITALITY GROUP

Assisted in event sales by qualifying and logging inquiries for 8 restaurants, generating over $280,000 in sales.
Analyzed the competitive set and researched local vendors to produce partnership opportunities.

Projects

Job Fair at The Lawn On D

Represented Citizens in a partnership with 6 other companies including the Greater Boston Chamber of Commerce, Massachusetts Business Roundtable, Massachusetts Business Coalition on Skills, Mass Workforce Association, & Mass Technology Leadership Council to plan and execute a Job Fair with 40 companies and 1,100+ attendees. Directly communicated with the companies for event logistics. Did a Social Media takeover of the @LawnOnD Instagram (19.1K followers) the day of the event. Click here to check it out!

Citizens Wellness Workout: Kick It by Eliza @ The Lawn On D

Coordinated event details with partners, Dining Playbook and Lawn on D, to host a workout class with Instagram Influencer, @KickItbyEliza. Assisted in creating an experience for 250 attendees. Served as a liaison between partners. Did a Social Media takeover of the @LawnOnD Instagram (19.1K followers). Click here to check it out!

Stop Hunger Now

Partnered with Citizens colleagues, Boston Medical Center, and Greater Boston Food Bank to Stop Hunger Now by promoting the sales of vanity license plates through live and digital activations. All proceeds went to providing resources to families in need. Acted as the main point of contact between the partners and venue. Trained and managed a team of ambassadors to promote the event resulting in 23 signups on site.

Senior Marketing Project: MCCA

Contact for more details!

Education

08/2022

Masters of Management in Hospitality (MMH), Boston University

01/2022

Bachelor of Science in Hospitality Administration, Boston University

Dual Concentration in Hospitality Marketing and Event Management, Cum Laude

Extracurricular Activities

12/2019 – 12/2020

Vice President of Risk Management, Alpha Phi Sorority

Oversaw all chapter events by assessing operations, outlining an individual risk reduction plan, and leading a team of 3 to ensure the overall health and reputation of the chapter
Implemented a new position to mentor younger members and motivate them to get involved in leadership roles.
Trained the 150 chapter women on our policies and procedures.

06/2019 – 12/2019

Director of Internal Events, Alpha Phi Sorority

Planned and executed two 300-person social events and worked with third-party vendors.
Saved 42% on event costs while increasing experiential values.